If you have any doubt about your capacity to set up a kiosk at Walmart, read on. Wal-Mart is a world-class retailing organization. In fact, it is one of the largest retailers in the world. And its ecommerce business is growing at a tremendous pace. In fact, Walmart is set to open five new stores this year, and is gearing up for at least eight more to come.
Kiosk technology has now become available for third party vendors to incorporate into their own retail kiosks at Wal-Mart. These third party vendors are able to provide products and services that will not only enhance customer service at Wal-Mart, but give them the tools to run kiosk displays in as many stores as possible. Kiosks can be provided to customers at the point-of-sale (POS) locations as well as at the check-in counters. They can be used at kiosk desks inside the store or at truck counters located throughout the world. And they can even be provided in conjunction with the company’s corporate store display system.
There are two advantages to providing Kiosks at POS and check-in counters. The first is to improve customer service. The second is to collect valuable data about shoppers that can be used in future marketing research and analysis. By having Kiosks displaying frequently asked questions, information about shoppers and how they navigate the store can be collected and analyzed for improvements in our understanding of what type of products and services we need most to satisfy our customers. This is known in the supply chain community as market segmentation – tracking what types of products are bought most often by certain classes of consumers.
Let’s take a look at how this works in detail. When a customer walks into a kiosk, a picture of the kiosk is shown on screen. That image contains basic information about the product – its price, color, size, dimensions, availability and more. Above the picture on screen is an electronic form that the shopper is required to fill in with their personal information. Usually this includes their name, address, credit card number or other financial information. The kiosk software then processes the information to generate a receipt which can then be used later or passed on to a sales representative for processing.
Another advantage to using kiosks at Wal-Mart is that it helps improve customer service. Knowing that a customer has a Kiosk at the store, they are less likely to leave complaining about the product they bought. Kiosks at POS allow store personnel to handle customers in a more professional manner because they have an immediate reference to each transaction they perform.
Some companies like Krome, however, have criticized kiosks at Walmart as a distraction and not as useful as it might otherwise be. These companies argue that there is no correlation between a kiosk at Wal-Mart and increased revenue for the company. They also point out that a kiosk at Wal-Mart will only be able to capture a certain amount of data from customers. Certain demographic groups – especially seniors and students – are likely to be more likely to frequent Wal-Mart than other stores so a kiosk would not be of value to them. Other companies, like Acorn, claim that kiosks at Wal-Mart only capture a portion of the potential customer base. They claim that a kiosk at a POS will capture much more of the market because it captures information about people who aren’t even looking for products in the store.